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Here ...for YOU

The Lab. Out of the ordinary. Into the extraordinary.

Our name says it all. We are a creative laboratory. And more than this. We work behind the scene to enhance the brand or the product. We are the voice-over. We are the text that someone reads. We are the backdrop and the foreground. We are also a book, an out-of-the-box gift idea, the secret planners. We are a small team. We are agile and quick. 15 professionals directing the different areas, and a reliable supporting crew, with more than 20 years of fieldwork experience, working on individual projects with the best dedicated team to support the customer in the assigned project.“Emotion”, a creative agency that managed events and incentives for more than 15 years, is now our event and incentive operations unit. ​ Today we can count on skilled professionals in production and a warehouse of more than 1000 square meters of truss stage system, lights and scenic effects, audio and video supports.

Beyond the job title, we are people.

If you dream alone it's only a dream.
Dreaming together
means creating a new reality.

We love our job. We wouldn't be able to do without it.
Because our job is our passion.

On Air

A road behind me. The dream in front of me. I drove the world fastest car. I have ridded the longest ziplines and explored underwater caves. I spend many hours in meetings for creating crazy ideas to end up in directing their realization. I wrote articles; I argued. In other words I’m crossing through the amazing and hectic world of communication. And now I cannot do without it. Even when I’m looking to the sunset from the top of a mountain; because it's then when I’m thinking to the colors I should use to recreate it for the customers!

Fabrizio Mezzo
CEO, Marcom Director

I learned new meanings for my words!

In my job, I learned that if some one tells you "do something on the fly" doesn't just mean "quickly. He will probably means that I will probably be hanging upside down on a trapeze to mount lights. If some one propose me a "midnight bath" it will be for pulling cables inside a pool to illuminate the artists of a famous "Circus" working in the water. But basically to be a Production Manager is nice for this: because every day he invents a creative way to solve practical problems.
What's better?

Salvatore Maganza
Production Director

Next to. Neither in front nor behind.

It' a quote from Fabrizio De André's life I try to make it mine every day. Because managing a special project or personalized coaching means keeping up with those who ask me for help, those who want to compare themselves, those who seek a new path.

I was advertising and events project manager; I was a journalist; and in every occasion I tried to find out that the greatest satisfaction is the smile of a customer, it is his newfound happiness, it is a classroom or a team celebrating a successful project.

Training, coaching, team building: these are the mantras that fill my days and my thoughts. To propose innovative projects, to go beyond the classroom, in concrete life. To win together.

Ilenia La Leggia
Coaching and Training. Special projects

Passion and design:
who says they are two different concepts?

I have always lived between art and creativity: this allows me to immediately get in tune with the client.

In the beginning there is the idea.

Everything always starts with an idea.

From a vision, from a dream: my task is to translate everything into reality.

I am always looking for new means, new technologies, new experiences, to translate an abstract concept into lines, shapes and colors, light, sounds, scenes. To produce emotions.

Angelo Mazzeo
Art Director

  • Camilla Campora
    To realize events with The Lab it's just like to interact with a genie from a lamp. But what is more, they have the jewelry accuracy.
    Camilla Campora
    DNV GL - Branding, External & Internal Communication
  • Jacopo Angri

    We have chosen The Lab for the training content, consultancy and on site production of Digital Mice 2018.A key partnership for a top-quality event today and in the future 

    Jacopo Angri
    CEO Digital Mice & Quality Travel