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Emotions' producers

The Lab. Out of the ordinary.

Into the extraordinary.

Creativity. Logistics. Production.
3 teams; 1 goal:
make unique each project we follow.

We are a small team. Agile and fast. 15 sector professionals who manage the work areas and a support crew consolidated in over 20 years of field experience working on individual projects,composing the best team to serve the customer and the assigned project. We integrated Emotion, a creative agency that has managed events and incentives for over 15 years. We have made it our operational division for events and incentives.

We have developed the division of creativity and marketing, because we are convinced that without a structured and complete base only parts are offered and not the completeness of the project that a customer requires. Today we can count on professional production skills and a warehouse of over 1000 square meters with American furniture, lights, mixers, stage effects, audio and video.


W ord demiurges, expression fantasists, and engineers of the results. We are aware of the blank page panic. And of the fear of being blocked. The word that doesn’t come to your mind or the impossible synonym. Writing is an art, a gift or a blessing. Our team is made of professional copywriter and art directors, specialized in giving words and shape to the content.Thought is quick, action follows closely. And what seems insurmountable to many, it’s everyday job to our experts.

We create websites, brochures, press releases.We writestory boards for emotional or technical presentations and videos, both institutional or product related. We offermagazines editing and layout. We are dedicated to create buzz, contents for search engines, theories support and followers engagement.

Like desktop’s ghost we are extremely careful. Professional Ghostwriters we keep our customers’ secrets thoroughly, making them appear as the only protagonists and creators of their success

The team works on specific individual projects or in collaboration with production, to provide creativity to support the event.


W e have two trend setters almost constantly around the world. They take photos, identify trends, send us emails with impressions and statistics that become the basis for our processing to be provided to customers. We have long since abandoned pure statistics to face real life.For us today, an analysis is only the starting point for managing marketing such as guerrilla, out of the box, lateral thinking. For many just words; @The Lab are everyday

The marketing team has the seniority to develop qualitative and quantitative market research, with CATI methodology, with personal interviews and focus panels. In the same way we analyze trends, suggest strategy, develop budgets and sector studies.

But above all we bring ideas and strategies to the field. And we trigger actions that give rise to reactions visible in real time on the market, in the media, in behavior, in fashions. Our tools? Events, guerrilla marketing, incentive plans, product launches. From marketing analysis to strategy creation, everything goes through a coordinated communication process, to build image, brand reputation and loyalty.


F ood for your mind. Cognitive abilities development. Self-installing transformation mechanism. To train is to improve what you are able to do. Training@TheLab is not training. It’s a behavioral model proposition for development and improvement.

Practice on the field and experiential learning in classroom, seminars open to public or customized coaching based on mind programming techniques, we improve exponentially people’s professional success, broadening self-fulfillment and learning how to feel happier.

Our personal advisors are active guides, voiceover in engaging times, careful maps to a safe trail. No standard training, always tailored programs, new experiences, different dynamics. Even in the most common areas, our methodology is “out of the ordinary”, to get “extra ordinary” results.

Out of the ordinary

W e have verticalised the processes and integrated sister companies to offer our customers the opportunity to have a single interlocutor, a general contractor who takes full responsibility from the briefing to the on air.

Small, fast, creative. Structured, with the right people in the right place. And with the ability to take on great responsibilities, strong of a competent and prepared team.

We work on the production of conventions, business meetings, road shows, product launches, guerrillas. We are a small agency with a large structure. And where our internal teams do not go, we offer strategic alliances with long-standing partners who work with us as if they were internal to the agency to provide global support anyway. This means that we are autonomous for a long time and we have consolidated partnerships for what is sometimes not in our technical possibilities. Dream big. Act bigger.



ncentive is the best way to remember a success. Incentive is the key to create the right atmosphere, a positive company climate; to reward a success, an important result; to be recognized in the market and to rewards those that contributes to the company value.

We have been working in the MICE market for many years, delivering incentive travels out of the ordinary, to amplify emotions and making magic also in the most ordinary city or destinations.